B2B Demand Generation

 B2B Demand Generation

For all your  B2B Demand Generation tasks, the team at InnogenX is the answer. With our proven techniques and strategies we drive the marketing powerhouse that builds brand awareness, increases traffic, and secures new leads.

This  B2B Demand Generation engine and strategies is about creating a predictable pipeline for the sales team. Our strategies include blogging, downloadable content, webinars, podcasts, videos, influencer marketing, public relations campaigns, SEO among others.

There is however a subtle distinction between demand generation and lead generation. Demand generation aims to grow the audience by driving traffic of new visitors to your website and introducing them to your solutions or services. Lead generation, on the other hand, aims to convert your audience into qualified leads.

This all adds up to a much longer sales cycle for B2B Companies.

Our expertise, in essence defines Demand generation marketing as the process of creating awareness and demand for your products or services. It expands your audience, generates buzz, and drives traffic to transform interest into action. Primarily, it includes initial campaigns to connect and engage with the audience, the target audience, to opt in to your mailing list. The next step is to guide and in a way, engage with the content, attend events, and more. Demand generation marketing nurtures and engages your prospects, ensuring brand recall. These actions, among others are designed to transport the visitors through the buyer’s journey until they become a qualified lead. A qualified lead is more receptive to a sales pitch and hence more amenable to becoming a new customer.

Demand generation feeds into lead generation. It is essential to first drive awareness and develop interest. The challenge here is especially true especially for large enterprises. The potential buyers or target customers are locked into vendor relationships that prevent them from looking for alternatives until set times. That said creating brand awareness is of primary focus, with consistent communication collateral like videos or regular blog posts. Ensuring a regular flow of useful, entertaining and actionable content builds trust and brand awareness.

Lead generation is more focused on converting prospects into “qualified” status to initiate sales conversations. Demand generation and lead generation overlap at times, but ultimately provide a pipeline for the sales team.

B2C companies typically have to get buy-in from only one person: the customer. B2B marketers, on the other hand, usually have to get the buy-in of entire teams, key decision-makers, and sometimes even an entire department.

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